A social initiative
to promote courtesy in Israel

A social initiative to promote courtesy in Israel

Changing the world with a kind word
and a small gesture

The Courtesy Initiative promotes the values of courtesy and respect in Israeli society.

Courtesy Defined

“A polite and pleasant attitude toward others”

The Hebrew Language Academy

Small gestures at home, in the community, on the roads, at work, on social networks and everywhere.

An illustration of an attentive ear symbolizing listening

Listen

Drawing of hands in the shape of a heart- Be Pleasnat

Be Pleasnat

Drawing of hands approaching with a heart in the middle symbolizes body language

Body Language

Drawing of a helping hand

Reach Out

Illustration of a smiling face

Smile

Illustration of a hand with a thumbs up symbolizing a Appreciation

Appreciation

A store clerk with a kind smile on her face to customers
Smiling man riding in a car extends a hand out the window to the person in front of him in gratitude

The atmosphere in public spaces, on the roads and on social networks directly affects our sense of security and resilience. We are working to create an active mechanism that elevates positive, courteous and patient behavior in daily life.

We are here to make a change!

Join us and let’s upgrade the level of courtesy in Israel. 

We invite you to join as a Courtesy Ambassador to change the face of our society.

A girl gives a bouquet of flowers to a mature woman with a smile and pleasantness

Meet our Courtesy Ambassadors

Our Programs

People in a workshop on practicing kindness, sitting in a circle, listening to the speaker.

Courtesy Workshops

Practical Implementation Tools

Our workshops are designed for organizations and courtesy ambassadors.  Offering methodologies for making courtesy and everyday language imbedded in Israeli culture.

Elderly people and children in community activity, packing food packages for those in need

Community Programs

Advancing Courteous Culture in the community

We are launching models in selected communities to advance values for new social norms promoting courteous behavior in various sectors.

A classroom where a study was conducted on politeness, one-on-one research on questions

Research and Educational Programs

Advancing courtesy as a core value in the educational system

We support academic research and educational program to implement courtoous values starting from early education.

Who We Are

We are an initiative made up of caring private individuals, self-funded and non-profit. We are here to bring back to center stage what truly matters: mutual respect and courtesy between us. We believe these values are the beating heart of a healthier, more pleasant and more connected society.

Our mission: to lead cultural change through broad collaborations, create creative solutions that strengthen communities, and teach through workshops and awareness how every small gesture builds a greater society. 

Rina Levy - Initiative of the 'adivot' Project

"My name is Rina Fuksenbroner-Levy, a social entrepreneur with rich experience in managing complex technological projects. I harnessed my managerial and technological abilities to establish the Courtesy Initiative, born from a deep belief in the power of social change. Together with a multidisciplinary team including academics, educators and community members, we work to make courtesy an everyday, shared language that connects communities. You are welcome to join us."